This B2B campaign for DHL’s Computer Vision technology was DHL’s first experiment with Gen AI (Midjourney) imagery. Our idea was to promote the many ways in which DHL’s new AI solution can help optimise the performance of a logistics hub by portraying it as the choreographer of a ‘Dance of Precision’. The campaign film was viewed over 70,000 times in its first month, driving a 30% increase in visitors to DHL’s Innovation Report pages.
DHL Computer Vision - Dance Of Precision
B2B DIGITAL + SOCIAL CAMPAIGN - ARCHETYPE ASIA PACIFIC / 2024
As Executive Creative Director, Asia Pacific with Benjamin Amdur, Matt Pugh, Hana Abdat, Alex Cheong, Weihoung Ooi and Ash Hazally
Awards - APAC Sabres (Finalist)