The YouTube Fanfest brought together many of the world’s biggest YouTube celebrities for a two-day event, powered by the latest HP technology. The team at Edelman orchestrated the event and partnered with the stars to bring HP’s message to life and provide fans with a backstage pass by creating and sharing video and static social content in real time. The result was a trending hashtag, a 14% increase in sales and a happy client.
YOUTUBE FANFEST - EDELMAN DIGITAL / 2014
As Creative Director with Jasparina Moses, Sharita Devi, Keith Chua, Yi Tiong, Kim Hoang
Results - Most successful sales activation by HP Singapore in 2014 (Sales up 14%), Over 25 million impressions, 900,000 video views and 250,000 engagements.