TRESemme - Asia’s Next Top Model’ Social Media Campaign Case Study Film
DIGITAL & SOCIAL MEDIA CAMPAIGN - EDELMAN SINGAPORE / 2016
As Creative Director with Rachel Wong, Kevin Lim, Chloe Chevalier, Laila Lu & Kim Hoang
Awards - Sabres (Finalist)
TRESemmé’ already enjoyed a successful relationship with ‘Asia’s Next Top Model’, but Unilever wanted more. We helped them achieve just that, tripling the value generated from the sponsorship in Season 4, compared to the year before. The campaign spanned SEO, social media, influencer marketing and e-commerce, greatly enhancing the role of the brand within the show itself. In doing so, we helped the brand inspire meaningful conversations and product trials among tens of thousands of active new followers.
TRESemme - Asia’s Next Top Model’ Social Media Campaign Case Study Film
DIGITAL & SOCIAL MEDIA CAMPAIGN - EDELMAN SINGAPORE / 2016
As Creative Director with Rachel Wong, Kevin Lim, Chloe Chevalier, Laila Lu & Kim Hoang
Awards - Sabres (Finalist)