Boh Camomile ‘Calm Tea Bags’ Product Innovation - Case Study Video
Boh Camomile Tea ‘Calm Widget’ - Case Study Video
INTEGRATED CAMPAIGN - M&C SAATCHI MALAYSIA / 2011
As Creative Director with Choo Chee Wee, Fariz Ahmad, Ooi Chok Yan, Pauline Ang, Ellie See, Josephine Chew, Ben Woo, Melinda Foo, Joshua Choo, Chew Pei Lyn, Miimo Leong, Nathaniel Gabriel, Julian Matthew Edwin, Melissa Goh, Farrokh Madon, Henry Yap & Marzuki Maani
Awards - Clio (Silver), Cannes Lions (Shortlist x 2), One Show (Merit), Communication Arts (Design Annual), The Work 2012 x 2, Spikes (Shortlist), AdFest (Finalist x 6), AdStars (Finalist), Malaysian Kancils (Gold x 2, Silver x 2, Bronze x 2, Merit x 4), Adsoftheworld.com (DM - Silver)