IKEA’s Toybox application was created with Kantar and Mini Mad Things to encourage children to play more actively. I helped develop the original concept, which used augmented reality to inspire kids to explore their creativity by repurposing IKEA packaging to shape new and sustainable ways to play. The mobile app was the centrepiece of a presentation by IKEA CMO, Claudia Willvonseder at Cannes 2018 and was featured as ‘Campaign of the Week’ by Contagious Magazine.
AUGMENTED REALITY MOBILE APP - WUNDERMAN SINGAPORE / 2018
As Creative Director with creative and data teams from Wunderman & Kantar, Singapore, London and Budapest.
Press - The campaign was featured in most international advertising publications, including Adweek, Campaign, The Drum and so on. ‘Toybox’ was also featured as Contagious Magazine’s ‘Campaign of the Week,
