To promote the fact that Celcom’s new and improved mobile broadband network was ‘Ready when you are’, we developed this campaign depicting a world of content awaiting instant delivery. The visuals, each of which contained over 200 characters, were used as in-store wall decals and for press and outdoor advertising across Malaysia.
PRESS & OUTDOOR - M&C SAATCHI MALAYSIA / 2011
As Copywriter & Creative Director with Choo Chee Wee, Kenneth Menon, Fariz Ahmad, Joseph Bong, Henry Yap & Kinsun Loh
Awards - Mobius (Gold), AdFest (Bronze x 2), AdStars (Bronze, Finalist x 3), Spikes (Shortlist x 2), The Work 2012, Malaysian Kancils (Silver x 2, Bronze x 4)