Press and outdoor campaign created to promote GBC Shredders’ ability to ‘Keep secretes secret’. The campaign, that linked the brand’s offering to some of the 20th Century’s greatest mysteries, went on to win numerous accolades and contributed to Saatchi & Saatchi Singapore being recognised as Asia Pacific ‘Agency of the Year’ by Campaign Brief Magazine in 2007.
PRESS - SAATCHI & SAATCHI SINGAPORE / 2006
As Copywriter with Robert Tsao, Bruce Watt, Joel Clement & Andy Greenaway
Awards - Cannes Lions (Shortlist x 2), One Show (Merit x 2), AdFest (Silver), Spikes (Silver), AWARD (Bronze), Communication Arts (Annual), The Work (Annual), Singapore Creative Circle (Finalist x 4)