TRESemme - Asia’s Next Top Model’ Social Media Campaign Case Study Film
DIGITAL & SOCIAL MEDIA CAMPAIGN - EDELMAN SINGAPORE (2016)
As Creative Director with Rachel Wong, Kevin Lim, Chloe Chevalier, Laila Lu & Kim Hoang
Awards - Sabres (Finalist)
TRESemmé’ already enjoyed a highly successful ongoing relationship with ‘Asia’s Next Top Model’, but Unilever wanted more. We helped them achieve just that, almost tripling the value generated from the sponsorship in Season 4, compared to the year before through an integrated digital effort that spanned SEO, social media, influencer marketing and e-commerce that also saw us greatly enhancing the role of the brand within the show itself. In doing so, we were able to help the models and more importantly, the brand itself trigger meaningful conversations and product trial amongst tens of thousands of active new followers.
TRESemme - Asia’s Next Top Model’ Social Media Campaign Case Study Film
DIGITAL & SOCIAL MEDIA CAMPAIGN - EDELMAN SINGAPORE (2016)
As Creative Director with Rachel Wong, Kevin Lim, Chloe Chevalier, Laila Lu & Kim Hoang
Awards - Sabres (Finalist)