The YouTube Fanfest brought together many of the world’s biggest YouTube celebrities for a fun-filled two-day event, powered by the latest HP technology. The team at Edelman planned much of the event and partnered with the stars to bring HP’s message to life and give fans a virtual backstage pass to the excitement., by creating and sharing video and static social content in real time. The result was a trending hashtag, a 14% increase in sales and a happy client.
YOUTUBE FANFEST - EDELMAN DIGITAL (2014)
As Creative Director with Jasparina Moses, Sharita Devi, Keith Chua, Yi Tiong, Kim Hoang
Results - Most successful sales activation by HP Singapore in 2014 (Sales up 14%), Over 25 million impressions, 900,000 video views and 250,000 engagements.