We all think we know the city we live in. But how well do we really know our city outside the history books? We invited people to discover Kuala Lumpur’s hidden stories via intriguing posters that were placed at numerous locations across the City. When people scanned the QR codes on the posters, they were rewarded with shareable facts, short stories, films, songs, comics and more. Thus, dramatising Celcom’s Malaysian roots and unbeatable mobile broadband coverage.
Celcom ‘Public Places. Hidden Stories’ - Case Study Film
INTEGRATED & MOBILE CONTENT - M&C SAATCHI MALAYSIA / 2011
As Copywriter & Creative Director with Farrokh Madon, Choo Chee Wee, Ahmad Fariz, Ooi Chok Yan, Joshua Choo, Melinda Foo, Chew Pei Lyn, Miimo Leong, Nathaniel Gabriel, Chloe Chue, Evelyn Tan & Julian Ng
Awards - AdStars (Finalist x 2), Malaysian Kancils (Silver x 2, Bronze, Merit)
