PRESS & OUTDOOR - PUBLICIS MODEM ASIA PACIFIC / 2007
As Copywriter with Paul Downs, Bruce Watt and Rob Tsao.
Press: Featured as one of Campaign Brief Asia’s ‘Cannes Contenders’ that year. Sadly, the work wasn’t submitted.
This press and outdoor campaign was designed to bring Western Union’s promise to enable customers to ‘Send much more than money’ to life in a simple and impactful way. It was great to see them featured on numerous well-known design and advertising sites. But, I have no great desire to read the index of an atlas again.